Transformación digital: del lifting a la reconversión

Francisco Vacas Aguilar

doi:10.51302/tce.2018.199

Authors

Francisco Vacas Aguilar Consultor y profesor titular en la Universidad Rey Juan Carlos de Madrid (España)

DOI:

https://doi.org/10.51302/tce.2018.199

Keywords:

digital transformation, management, innovation, digital technology, strategy

Abstract

Digital transformation is the great pending process to be completed by most of organizations after an early stage of integration of digital devices and networks.

The lack of definition of the concept and identifiable objectives slow down this process of evolution or devalue it to superficial levels. It is a must to establish a clear strategy with progressive tactics and define the most important variables of the digital transformation.

Downloads

Download data is not yet available.

References

Baker, M. (2014). Digital Transformation. United Kingdom: Buckingham Business Monographs.

Galbraith, J. (2008). El crash de 1929. Madrid: Ariel (reedición).

Goodwin, T. (2016). Why Your Company Don´t Need a Digital Strategy. LinkedIn. Recuperado de https://www.linkedin./pulse/why-your-company-doesntneed-digital-strategy-tom-goodwin (consultado el 2 de febrero de 2018).

Jovanovic, B. y MacDonald, G. (1994).The life cycle of a competitive industry. The Journal of Political Economy, 102(2), 322-347. Recuperado de http://www.jstor.org/stable/2138664 (consultado el 5 de febrero de 2018).

O´Reilly, T. (2017). What´s the Future and Why It´s Up to Us. New York: Harper Collins. ISBN: 978-0-06-269955-8.

Porter, M. (1985). Competitive Advantage. Creating and Sustaining Superior Perfomance. New York: Free Press.

Schumpeter, J. A. (1934). The Theory of Economic Development: An Inquiry into Profi ts, Capital, Credit, Interest, and the Business Cycle. Cambridge, Massachusetts: Harvard University Press.

Solis, B. (2018). Digital Darwinism Opens the Door to the Era of Assitance. The Next Web. Recuperado de https://thenextweb.com/contributors/2018/02/12/digitaldarwinism-opens-door-age-assistance/ (consultado el 7 de febrero de 2018).

Statista (2018). E-commerce Share of Total Global Retail Sales from 2015 to 2021. Recuperado de https://www.statista.com/statistics/534123/e-commerceshare-of-retail-sales-worldwide/ (consultado el 6 de febrero de 2018).